CASE STUDY
MEDIA & ENTERTAINMENT
THE CLIENT
In their gaming operations, the client oversaw three distinct areas: casinos and casino locations, lotteries – both online and in-terminal locations – and bingo. Each division was managed as a separate silo with its own customer database. This meant the corporation was unable to take advantage of cost savings or operational efficiencies while managing across three separate, autonomous areas.
THE CHALLENGE
- Data Insight – three different gaming silos across three separate client databases meant an inability to implement business analytics that would deliver true customer insight
- Agility and Scale – their existing technology infrastructure had reached its peak and could not be utilized effectively for new revenue streams and markets – everything from sports betting to web-based casinos
- Human Capital – their existing teams were duplicating efforts three times over – a consolidated platform would mean a more efficient workforce, freeing up staff to work on strategic initiatives rather than manual operations
While Canadians still participate in lotteries, ticket sales are unpredictable. and the client wanted to invest more heavily in a more predictable (and growing) revenue stream – online gaming.
Millennials, mobile and changing user behaviours have impacted the gaming demographic, with billions being spent by highly active online users and an affluent demographic of a computer-savvy segment of the population.
During the initial internal planning, a question was raised about the impact of amalgamation and whether the new games planned for the client’s network would be able to be rolled out successfully.
The client contacted IOSecure, who has experience working with other gaming corporations in Canada, to assess their situation and potential needs.
THE SOLUTION
IOSecure met with the client, listened carefully to their plan and agreed that the network infrastructure was essentially obsolete. IOSecure offered a series of recommendations on how to meet the client’s goal of using technology to achieve business efficiencies and provide a path to the online revenue the company was missing out on.
THE BENEFITS
The proposal was accepted by the client and they realized the following benefits:
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